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Advertising is easy in Poodle Variety!
All you need to do is send us a photo, what you want to say, and payment and we do the rest to give you a
professionally designed custom ad at no extra charge that presents your dog to its best advantage.

If you’ve seen and ad or typestyle in a previous issue that you’d like us to use as a guideline when setting up your ad, just give us the issue and page number and we’ll follow that example. Or, you can send us a very rough sketch of what you’d like when you mail your photo. If you are not sure about the wording for your ad, just send us all the information you’d like included and we’ll word it properly for you (after 30 years of doing this, it comes pretty easily to us!).

ADVERTISING RATES

  • Black & white full page, one photo, 150 words $160
  • Color full page, one photo, 150 words $360
  • Color One-Half page, incl. photo $200
  • Background Color with black & white photo, extra $75
  • Full page black & white, Stud Issue only $170
  • Black & white One-Half page, incl. photo $95
  • Black & white One-Third page, incl. photo $75
  • Additional black & white photographs, each $25
  • Additional color photographs, each $50
  • Additional typesetting $20
  • Classifieds, 40 words $20
  • Additional classified words each $.50
  • Photo manipulation (delete background, shadows, etc) $60/hr.
  • Front Cover (color only) Rates on request
  • Back Cover (color only) $750
  • Inside Front Cover $500
  • Inside Back Cover $500
  • Preferred position $35 per page extra; please call 805-646-3156 or e-mail editor@poodlevariety.com for reservations.

Special Issues
and
Advertising Deadlines

January-March
HANDLERS ISSUE
Deadline: Jan. 15
This issue will be mailed before and be available at the April PCA National.
 With handlers sections of at least eight pages, we’ll give a free, specially designed lead page.

April-May
"Special Feature"
SILVERS AND BLUES
Deadline: April 1
Special feature changes each year. Regular advertising rates apply. 2010 - Silvers and Blues - all varieties. 2011 - Browns - all varieties. Other colors are welcome to advertise in these issues as well.

June-July
PCA ISSUE
DEADLINE: June 9
This is the issue to showcase your dog’s success at the PCA National.

August-September
OWNERS-HANDLERS
PERFORMANCE
SIRES & GET ISSUE
With articles focusing on owner-handlers and performance, we'll also be introducing a new feature: the top-producing sire for the previous year in each variety will be profiled in this issue with a special advertising section for his get to go along with his feature.

October-December
THE STUD DOG ISSUE
Deadline Sept. 15
All dogs are eligible for 1/3 page including one photo, three-generation pedigree and 25 words of copy plus name and address. Stud listing photos in Poodle Variety are larger than in other magazines. New stud listings are $55. If photo is used from a previous stud listing the charge is $50. Discounts available for owners submitting four or more of their own stud dogs (please call for info). All full page ads in this issue are $170. Don’t be left out of the issue that’s used as a reference all year long.

NEW ADDRESSES AND PHONE NUMBERS:

Mail subscriptions, invoice payments, editorial material & inquiries to:
Poodle Variety
P.O. Box 10, Ojai, CA 93024
Tel: 805-646-3156, 10:30am-4:30pm (PST)
e-mail: info@poodlevariety.com

Mail advertising materials and payments (credit card information or checks made payable to Poodle Variety) to:
Chris Baker - Poodle Variety
191 Blossom Ct.
Paso Robles, CA 93446
or e-mail to: pv@printitdesign.com

*IF SUBMITTING ADS AND PHOTOS BY E-MAIL OR ON DISK, PLEASE READ THE FOLLOWING:
1. POODLE VARIETY is produced on a Mac platform utilizing InDesign as our publishing program; therefore, it is of little use to us if your ad was created on your PC other than for us to recreate it. We can also accept ads created in Quark Xpress, Adobe Illustrator, or Photoshop. Our magazine trim size is the standard 8-1/2" x 11". The "live" image area should be 7-1/2" x 10" except for bleeds. Allow 1/8" over the trim size for bleeds. Be sure to allow gutter room for perfect binding as well as trim.
2. Computer media and print media are NOT the same! What looks excellent on a computer screen can end up looking pretty bad once it's printed. We can work with almost all photos—be they snapshots, Polaroids or digital photos. We will reject any photos which will not reproduce well—too dark, too grainy, too out of focus. Photos should be scanned at 300 dpi at the approximate size they will be printed in the magazine and saved as JPEGs if you are e-mailing them to us or TIFFs if you are sending them on a CD. When e-mailing photos, please attach just one photo per e-mail. We have a large selection of typefaces available, but include typefaces if they are part of your logo or absolutely necessary to your design treatment.
3. We reserve the right to edit your ad to make it conform to Poodle Variety’s specs. If submitting it "camera ready" and it is not properly prepared, we may have to make some changes.
4. If sending in "printer ready," it MUST be editable by us to correct typos or be certain that our printing specs are met.
5. If you are submitting the same ad to different publications, be sure the ad you send to Poodle Variety conforms to Poodle Variety’s specs.