Poodle Variety
   
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Advertising is easy in Poodle Variety. All you need to do is send us a photo, what you want to say, and payment and we do the rest to give you a professionally designed ad that presents your dog to its best advantage.
If you’ve seen and ad or typestyle in a previous issue that you’d like us to use as a guideline when setting up your ad, just give us the issue and page number and we’ll follow that example. Or, you can send us a very rough sketch of what you’d like when you mail your photo.
If you are not sure about the wording for your ad, just send us all the information you’d like included and we’ll word it properly for you (after 30 years of doing this, it comes pretty easily to us!).

ADVERTISING RATES

  • Black & white full page, one photo, 150 words $160
  • Color full page, one photo, 150 words $360
  • Color One-Half page, incl. photo $180
  • Full page black & white, Stud Issue only $170
  • Background Color with black & white photo, extra $75
  • Additional typesetting $20
  • Black & white One-Half page, incl. photo $95
  • Black & white One-Third page, incl. photo $75
  • Extra black & white photographs, each $25
  • Extra color photographs, each $50
    Classifieds, 40 words $20
  • Additional classified words each $.50
  • Preferred Positions (by reservation only)
  • Front Cover (color only) Rates on request
  • Back Cover (color only) $750
  • Inside Front Cover $500
  • Inside Back Cover $500
  • 1st Color Page $500
  • 2nd Color Page $475
  • 3rd Color Page $450
  • 4th Color Page $425
  • 5th Color Page $400
  • 1st Color Spread $950
  • 2nd Color Spread $900
  • 3rd Color Spread $850
  • 4th Color Spread $800
  • Black & White preferred position: first black & white ads placed after color ads, additional $35

To inquire about reservations, please call 805-646-3156

DEADLINES

January-March Issue - December 1
April-May Issue - March 1
June-July Issue - May 15
August-September Issue - July 1
October-December Issue - September 1


SPECIAL ISSUES
AND DEADLINES

January-March HANDLERS ISSUE: Deadline Dec. 1. This issue will be mailed before and be available at the April PCA National. With handlers sections of at least eight pages, we’ll give a free, specially designed lead page.


April-May “MINIATURE VARIETY” ISSUE: Deadline March 1. Special focus on the Miniature variety. See details in upcoming issues. Standard and Toy Poodles are also welcome to advertise in this issue.


June-July PCA ISSUE: Deadline May 15. This is the issue to showcase your dog’s success at the PCA National.


August-September OWNER-HANDLERS, PERFORMANCE, SIRES & GET ISSUE: Deadline July 1. With articles focusing on owner-handlers and performance, we'll also be introducing a new feature: the top-producing sire for the previous year in each variety will be profiled in this issue with a special advertising section for his get to go along with his feature.


October-December STUD DOG ISSUE: Deadline Sept. 1, 2007. All dogs are eligible for 1/3 page including one photo, three-generation pedigree and 25 words of copy plus name and address. Stud listing photos in Poodle Variety are larger than in other magazines. New stud listings are $55. If photo is used from a previous stud listing the charge is $50. Discounts available for owners submitting four or more of their own stud dogs (please call for info). All full page ads in this issue are $170. Don’t be left out of the issue that’s used as a reference all year long.

MAIL ADVERTISING TO:
Poodle Variety
P.O. Box 30430
Santa Barbara, CA 93130
Tel: 805-963-9419
Fax: 805-963-9417SEND ADS BY E-MAIL TO:
editor@poodlevariety.com

IF SUBMITTING ADS AND PHOTOS BY E-MAIL OR ON DISK, PLEASE READ THE FOLLOWING:
1. POODLE VARIETY is produced on a Mac platform utilizing InDesign as our publishing program; therefore, it is of little use to us if your ad was created on your PC other than for us to recreate it. We can also accept ads created in Quark Xpress, Adobe Illustrator, or Photoshop. Our magazine trim size is the standard 8-1/2" x 11". The "live" image area should be 7-1/2" x 10" except for bleeds. Allow 1/4" over the trim size for bleeds. Be sure to allow gutter room for perfect binding as well as trim.
2. Computer media and print media are NOT the same! What looks excellent on a computer screen can end up looking pretty bad once it's printed. We can work with almost all photos—be they snapshots, Polaroids or digital photos. We will reject any photos which will not reproduce well—too dark, too grainy, too out of focus. Photos should be scanned at 300 dpi at the approximate size they will be printed in the magazine and saved as JPEGs if you are e-mailing them to us or TIFFs if you are sending them on a CD. When e-mailing photos, please attach just one photo per e-mail. We have a large selection of typefaces available, but include typefaces if they are part of your logo or absolutely necessary to your design treatment.
3. We reserve the right to edit your ad to make it conform to Poodle Variety’s specs. If submitting it "camera ready" and it is not properly prepared, we may have to make some changes.
4. Only rarely will a JPG or PDF file be appropriate. If sending in "camera ready," it MUST be editable by us to correct typos or be certain that our printing specs are met.
5. If you are submitting the same ad to different publications, be sure the ad you send to Poodle Variety conforms to Poodle Variety’s specs.